It started when...


In 2017 I moved from Miami to Midland, Michigan. Living in Midland I noticed that several local companies go 'out of business' due of lack customers interest. It made me think that it's time to contribute my new community by sharing my Social Media and Digital Marketing expertise to help small business grow strong and faster using social media platforms.

I help businesses and personal brands to get Great Results and Awesome Experiences on Social Media. I'll work for your business or brand no matter where you are located.

Every time I had an opportunity to talk with business owners and customers during my market research I learned more about their preferences and challenges. Thanks to these conversations I wrote hundreds of sticky-notes which I have attached on a large board to remind me the importance of the genuine feedback. One year later, in January 2019 I launched

This website is for small business owners interested in to expand their presence online to increase its revenue; and for skilled people and professionals interested in monetize their expertise and empower their personal brand and reputation on Social Media.



My mission is to help and guide small businesses and personal brands to improve their results, empower their reputation and increase visibility and revenue using Social Media and other Internet outlets.


I offer a personalized and customized service to fit your business needs.

  • Social Media Marketing
  • Website Service
  • Consulting and Personal Coach
  • Team Training

Hablo Español

Para tu conveniencia hablo perfectamente tu idioma y tengo la experiencia necesaria para ayudarte a conseguir mejores resultados en las redes sociales. Trabajemos juntos para atraer la audiencia que realmente le importa a tu negocio ya sea dentro o fuera de los Estados Unidos.

About The Founder

I'm Lotty Vargas, a Social Media Marketing Strategist and Consultant based in Midland, Michigan with over 20 years of experience with Social Media Marketing for Businesses and Brands. Read more about me

Lotty Vargas - LotNotes Founder and Social Media Strategist and Consultant